Marketing to the mindset of boomers and their elders

Book Cover
Author
Morgan, Carol M
Publisher
Attitudebase
Publication Date
c2002
Language
English
Book
 Show Edition
Available from another library
Where is it?
Place Hold

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Subjects

Subjects
Baby boom generation
Baby boom generation -- United States
Consumer behavior
Consumer behavior -- United States
Management
Marketing
Marketing -- United States -- Management
Market segmentation
Market segmentation -- United States
Older consumers
Older consumers -- United States

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Contributors
Levy, Doran J
ISBN
9780970560513

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