Editor's introduction: Institutional research and strategic planning / Norman P. Uhl
Assessing the external environment / Robert H. Glover, Jeffrey Holmes
Research support for marketing / John A. Lucas
Academic program evaluation / Mary Jo Clark
Facilities analysis: a tool in strategic planning / Charles L. Wheeler
Assessing instutitional goals / Linda K. Pratt, Donald R. Reichard
Institutional fact book: catalyst for an integrated institutional research program / Glynton Smith
Using the Delphi technique for institutional planning / Norman P. Uhl
Conclusions and additional sources / Norman P. Uhl, Anne Marie MacKinnon.