Mavericks at work: why the most original minds in business win

Rethinking competition. Not just a company, a cause : strategy as advocacy ; Competition and its consequences : disruptors, diplomats, and a new way to talk about business ; Maverick messages (I) : sizing up your strategy

Reinventing innovation. Ideas unlimited : why nobody is as smart as everybody ; Innovation, Inc. : open source gets down to business ; Maverick messages (II) : open-minding your business

Reconnecting with customers. From selling value to sharing values : overcoming the age of overload ; Small gestures, big signals : outstanding strategies to stand out from the crowd ; Maverick messages (III) : building your bond with customers

Redesigning work. The company you keep : business as if people mattered ; People and performance : stars, systems, and workplaces that work ; Maverick messages (IV) : practicing your people skills.