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From cliche to archetype
From cliche to archetype
Author
McLuhan, Marshall
Publisher
Viking Press
Publication Date
[1970]
Language
English
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NoveList
Published Reviews
Table of Contents
From the Book
Absurd, Theater of the
Anesthesia
Archetype
Author as cliché (book as probe)
Casuistry (art as lie)
Centennial metaphor
Cliché/archetype as systole-diastole
Cliché as breakdown
Cliché as probe
Consciousness
Doubt
Emotion=sentiment
Environment (as cliché)
Eye, ear
Genres
Hendiadys : cliché as double probe
Identity : the culture hero
Introduction
Jokes
Matching sense
Mimesis, or making sense
The one and the mini
Paradox
Parody
Public as cliché
Rag-and-bone shop
Retrieval
Table of contents
Theater.
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Author Notes
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Subjects
Subjects
Archetype (Psychology)
Communication
Communication -- Research
Research
Stereotypes (Social psychology)
More Details
Contributors
Watson, Wilfred,1911
ISBN
9780670330935
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