The Evolution of Advertising
The Psychology of Advertising: We're All Apes
Advertising: The Ultimate Dog Whisperer
Image is Everything: Why the Adman Prefers Pictures
Truth in Advertising Case Study: Baby Videos (or, Humans' Capacity for Believing the Unbelievable)
2. How Consumer Culture Shapes People
Your Ad Here: As Advertisers Race to Cover Every Available Surface, Are They Making Us Insane?
A Slow-Creeping Brain Death: Is Consumer Culture Rotting Our Minds?
Language Skills Then and Now
I'm with the Brand: The Consumer as Fan
Disneyaniacs! An Interview with the Little Mermaid's Biggest Fan
Regarding Media Violence: Why Do We Have Such a Tough Time Believing that People Imitate What They Watch?
The Media Made Them Do It
3. Consumer Culture and Society
Shopping for Cancer: Why Economists Love Bellyaches, Bedbugs, and Broken Homes
L.A. Law: How Hollywood is Shaping Our Legal System
How Do Kids Read Commercials?
On Advertising: Sut Jhally Versus James Twitchell
Did Somebody Say "Community"?
A Vehicle for Comparison: The Volkswagen as a Measure of All Things
My Very Special Trip to the Nike Store
How to Tell You're a Details Reader (and Other Secrets of Magazine Advertising)
I'm Dreaming of a White National Cheese Day
Shopping Spies: Why is That Man Staring at Me?
Coca-Cola and the Case of the Disappearing Water Glass
Grave Revisionism: Advertising Resurrects the Dead
Subliminal Seduction: How Did the Uproar over Subliminal Manipulation Affect the Ad Industry?
The Idiot Consumer: Advertisers Once Described Typical Consumers as Barnyard Animals and Morons, but Then They Got "Savvy"
Everything I Learned About Life I Learned from Medical Marketing
Corporate Mascots, Then and Now
6. Adventures in Medialand
Buyer Beware: How Do Supermarket Shoppers React When You Place Foreign Objects in Their Baskets?
True Gentleman Urinates on Dumpster: Jason Torchinsky Tours the Playboy Mansion
Letter to the Creative Pretzel Eater's Club
Anal-yzing Car Consumption
Prankster Sir Jon Hargrave Speaks
MeBay!: eBay for Fun and Profit
