Values, lifestyles, and psychographics

A strategic framework for developing and assessing political, social issue, and corporate image advertising / Thomas J. Reynolds, Steven J. Westberg, and Jerry C. Olson

dt Where perception meets reality : the social construction of lifestyles /

Basil G. Englis and Michael R. Solomon

The value of understanding the influence of lifestyle trait motivations on consumption beliefs / John P. Murry, Jr., John L. Lastovicka, and Jon R. Austin

Advertising, values, and the consumption community / David Prensky and Christine Wright-Isak

Value and values : what is the relevance for advertisers? / Geraldine Fennell

Maslow's hierarchy and social adaption as alternative accounts of value structures / Lynn R. Kahle ... [et al.]

Issues involving the relationship between personal values and consumer behavior : theory, methodology, and application / L.J. Shrum and John A. McCarty

"Seeing with the mind's eye" : on the use of pictorial stimuli in values and lifestyle research / Suzanne C. Grunert-Beckmann and Søren Askegaard

Developing useful and accurate customer profiles / Brian Wansink

A casual analysis of means-end hierarchies : implications in advertising strategies / Pierre Valette-Florence

The use of psychographics by advertising agencies : an issue of value and knowledge / Stephen J. Gould

Using attitudinal segmentation to target the consumer / Irma J.O'Connor

Gender role changes in the United States / Patricia Cafferata, Martin I. Horn, William D. Wells

The new materialists / Larry Chiagouris and Leeann E. Mitchell

Change leaders and new media / Bruce MacEvoy

The benevolent society : value and lifestyle changes among middle-aged baby boomers / Thomas E. Muller

The adult longitudinal panel : a research program to study the aging process and its effect on consumers across the life span / Lawrence R. Lepisto

Food-related lifestyle : development of a cross-culturally valid instrument for market surveillance / Klaus G. Grunet, Karen Brunsø, and Søren Bisp

The edge of dream : managing brand equity in the European luxury market / Daniel Weber and Bernard Dubois

Transferability of the concept of environmental awareness within the EUROSTYLES system into tourism marketing / Andreas H. Zins

Cross-cultural values research : implications for international advertising / Gregory M. Rose.