Marketing for hospitality and tourism

1. Introduction : marketing for hospitality and tourism

2. Service characteristics of hospitality and tourism marketing

3. role of marketing in strategic planning

4. marketing environment

5. Marketing information systems and marketing research

6. Consumer markets and consumer buying behavior

7. Organizational buyer behavior of group market

8. Market segmentation, targeting, and positioning

9. Designing and managing products

10. Internal marketing

11. Building customer loyalty through quality

12. Pricing products : pricing considerations, approaches, and strategy

13. Distribution channels

14. Promoting products : communication and promotion policy and advertising

15. Promoting products : public relations and sales promotion

16. Professional sales

17. Electronic marketing : Internet marketing, database marketing, and direct marketing

18. Destination marketing

19. Next year's marketing plan.