1. Introduction / Brian M. Young
2. Future of Televisual Media / Toddy Tarpley
3. Short History of the Window on the World / Robin Moss
4. Content Development of Children's Media / Valerie Crane and Milton Chen
5. Educational Televisual Media Effects / June H. Lee and Aletha C. Huston
6. Multicultural Worldview of Children Through the Lens of Television / Joy Keiko Asamen and Gordon L. Berry
7. Challenges for the Future of Educational Media / Shalom M. Fisch
8. Violent Face of Television: Research and Discussion / John P. Murray
9. Entertainment Televisual Media: Content Patterns and Themes / Erica Scharrer and George Comstock
10. Effects of Entertainment Televisual Media on Children / J. Alison Bryant and Jennings Bryant
11. Regulating Media Violence: Why, How, and by Whom? / L. Rowell Huesmann and Marko M. Skoric
12. Children's Future Programming and Media Use Between Entertainment and Education / Peter Vorderer and Ute Ritterfeld
13. Advertising History of Televisual Media / Melissa D. Johnson and Brian M. Young
14. Message Content in Advertising to Children / Dale Kunkel and Mary McIlrath
15. Television Advertising and Children: Examining the Intended and Unintended Effects / Stacy L. Smith and Charles Atkin
16. Issues and Politics of Televisual Advertising and Children / Brian M. Young
17. Future Faces of Selling to Children / Sandra L. Calvert
18. Realities and Challenges in the Rapidly Changing Televisual Media Landscape / Edward L. Palmer.
