Uberland: how algorithms are rewriting the rules of work

Introduction : using an app to go to work-Uber as a symbol of the new economy

Workers as digital pawns : how Uber uses the sharing economy to exploit everyone

Motivations to drive : how Uber creates jobs for many at the expense of a few

Grandiose promises : how Uber proposes entrepreneurship to the masses

The shady middleman : how Uber plays broker to line its pockets

Behind the curtain : how Uber rules drivers with algorithms

In the big leagues : how Uber plays ball

Conclusion : the new age of Uber-how technology consumption rewrote the rules of work

Appendix 1. methodology : how I studied Uber

Appendix 2. ridehailing beyond Uber : meet Lyft, the younger twin.

Introduction : using an app to go to work

Uber as a symbol of the new economy

Driving as glamorous labor : how Uber uses the myths of the sharing economy

Motivations to drive : how Uber's system rewards full-time and recreational drivers differently

The technology pitch : how Uber creates entrepreneurship for the masses

The shady middleman : how Uber manages money

Behind the curtain : how Uber manages drivers with algorithms

In the big leagues : how Uber plays ball

Conclusion : the new age of Uber

how technology consumption rewrote the rules of work

Appendix 1. Methodology : how I studied Uber

Appendix 2. Ridehailing beyond Uber : meet Lyft, the younger twin.

Introduction : using an app to go to work-Uber as a symbol of the new economy

Workers as digital pawns : how Uber uses the sharing economy to exploit everyone

Motivations to drive : how Uber creates jobs for many at the expense of a few

Grandiose promises : how Uber proposes entrepreneurship to the masses

The shady middleman : how Uber plays broker to line its pockets

Behind the curtain : how Uber rules drivers with algorithms

In the big leagues : how Uber plays ball

Conclusion : the new age of Uber-how technology consumption rewrote the rules of work

Appendix 1. methodology : how I studied Uber

Appendix 2. ridehailing beyond Uber : meet Lyft, the younger twin.