Acknowledgments.Introduction. Be Bright, be Brief, Be Gone.Part I. A Word in Edgewise.1. Your Lips Are Moving...But Is Anyone Listening?2. Message in a Module.3. The Fear Factor.Part II. Message Boot Camp.4. Audience: The "What's In It For Me?" Principle.5. Substance: What's Your Headline?6. Style: V is For...Vocal, Visual, and Verbal.7. Time Sense: The Lincoln Legacy.Part III. Presentation Situations.8. Hold That Elevator: The One-Minute Message.9. Meeting Modules: The Meeting Meat Without the Fat.10. Main Attraction Modules.11. The Power To Cure PowerPoint...and Master Other Visual Aids.12. "That's A Good Question": Handling Q&A.13. Sharing the Stage: Panels and Team Presentations.14. A Moveable Feast: Presenting to International Audiences.Part IV. Managing Your Media Moment.15. Reporters and Those They Report To16. Making Your Message The Story.17. Serve It With Spice.18. Making the Most of Your Moment.Part V. A Last Word.19. Oh No! Dealing With Worst Case Scenarios.About the Author.Index.
