step I. Rethink Innovation
chapter 2. There Is No Data on the Future-Where We Grow
chapter 3. You are Not the Weather
chapter 4. We Grow When Our Life Sucks or When We're on a Roll
chapter 5. Light Your Fire Where the Sparks of Diversity Fly
chapter 6. The Cavalry Isn't Coming
chapter 7. Ride What Isn't Coming
chapter 8. Efficiency Can Kill You the 20-80 Rule
step II. Revise Your Approch With Prismatic Thinking
chapter 9. Think Around the Colors
chapter 10. Stacks the Russian Nesting Dolls
chapter 11. How You Innovate Is What You Innovate
chapter 12. The Most Powerfull Approach to Innovation
chapter 13. Create Capacity-Empty the Bag
chapter 14. Avoid the Negative Zone
step III. Run Your Experiments
chapter 15. Commit to Experiment
chapter 16. Hedge Now, Optimize Later
chapter 17. Deconstruct to Reconstruct
chapter 18. Set High-Quality Targets
Chapter 19. Enlist Deep and Diverse Domain Expertise
chapter 20. Apprentice the Sorcerer
chapter 22. Take Multiple Shots on Goal
chapter 23. Fail Early, Fail Often, Fail Off-Broadway
chapter 24. Show, Don't Tell
chapter 25. You are the Star Only in Your Own Movie
chapter 26. The Mongolian Barbecue Effect
chapter 27. Hide Inside Trojan Horses
chapter 29. When Nothing Seems to Work
chapter 30. Think in Terms of Cycle, Not Lines
Step IV. See The Whole Journey
chapter 31. Welcome Creative Destruction
chapter 32. Watch For the Off-Ramps and on-Ramps
chapter 33. We All Hate Change
chapter 34. Build a Portfolio Life
chapter 35. Expect Resistance
Appendix-Instructions for the Innovation You Assessment
