The campaign manager: running and winning local elections

Before you begin

Precinct analysis: the sinners, the saints, and the savables

The campaign team and volunteer organization

Campaign messaging

Fundraising

Digital and social media

Traditional media: print, radio, and TV

Targeting voters

Lawn signs

The candidate campaign

The issue-based campaign

Getting out the vote (GOTV)

The campaign plan

After the ball.

Precinct analysis: the sinners, the saints, and the savables

The campaign team

The campaign brochure

The volunteer organization

Fund-raising

Lawn signs

Targeting voters

Media

The candidate

The issue-based campaign

Getting out the vote (GOTV)

The campaign flowchart

After the ball.