Content : the missing ingredient
Crutchfield : a friend in the electronics business
Alloy : generation Y marks the spot
Design within reach : form follows function
mediabistro.com : pitching content to the media
Esurance : content replaces agents
Aerosmith : content for extreme fans
The Wall Street Journal Online: free content sells subscriptions
Part 2. Business-to-business
Alcoa : Content drives large deals
Weyerhauser : managing trees with internet content
ebuild : everything for the professional builder, including the kitchen sink
ServiceWare : level the playing field with content
Colliers : commercial real estate for the world
Booz Allen: career content
UPS Investor Relations: delivering stock
Part 3. Nonprofit, Education, Healthcare, and Politics
CARE USA: content fights global poverty
Tourism Toronto: hit the site and hit the town
Kenyon College : a literary tradition on the Web
Sharp HealthCare : putting patients in control with content
Dermik Laboratories : more than skin-deep content
Dean for America : internet presidential politicsthe new grassroots
Part 4. Putting content to work
Best practices from innovative Web marketers
""Cover""; ""Title Page""; ""Contents""; ""Figures and Tables""; ""About the Web Page""; ""Preface""; ""Chapter 1: Web Searching and the Teaching Paradox""; ""Online Searching Background""; ""Internet Information Growth""; ""Origins of the Web""; ""Instructional Background""; ""The Teaching Connection""; ""Teaching Simplicity""; ""The State of Web Searching Today""; ""Changing Patterns""; ""Chapter 2: Understanding Our Audience""; ""General Audience Characteristics""; ""Novices""; ""Know-It-Alls""; ""Experienced Users""; ""Pairing Strategies for Hands-OnWorkshops""; ""Audience Assessment""
""Navigation Versus Search Confusion""""Remembering What We Did Not Know""; ""Box Confusion""; ""Address Confusion""; ""Button Confusion""; ""Browser Differences and Problems""; ""Operating System and Hardware Issues""; ""Adaptability and Change""; ""Chapter 3: Choosing an Instructional Session Type""; ""Hands-On Sessions""; ""Advantages""; ""Disadvantages""; ""Facilities""; ""Planning""; ""Exercises""; ""Lecture and Demonstration Sessions""; ""Advantages""; ""Disadvantages""; ""Facilities""; ""Planning""; ""Semi-Online Tutorials""; ""Capturing a Screen Shot Within PowerPoint""
""Course Coverage and DistanceEducation""""Other Settings and Approaches""; ""Chapter 4: Online Tutorials: Friend or Foe?""; ""Advantages""; ""Disadvantages""; ""Issues with Online Tutorials for Web Searching""; ""Search Engine Inconsistencies""; ""Search Feature Changes""; ""Database Changes""; ""Online Tutorial Examples""; ""Web Search Guide Tutorial: Research�Web Searching""; ""Finding Information on the Internet: A Tutorial""; ""Internet Tutorials""; ""LearnAndGo�Searching the Web""; ""Quick Tutorial on Searching the Internet""; ""net. TUTOR: Using Web Search Tools""
""Interactive Tutorials: Internet Search Tips and Mouse Exercise""""Tutorial: Site Clustering and Filtering""; ""The Information Cycle""; ""Information Literacy Online Tutorials""; ""Finding Tutorials""; ""Tutorials: Worth the Effort?""; ""Chapter 5: Organization: Focus, Length, and Goals""; ""Primary Session Focus""; ""Pure Web Searching""; ""Basic Internet Training""; ""Advanced Internet Training""; ""Part of Multiple Sessions""; ""Course-Integrated Bibliographic Instruction""; ""Session Length""; ""Variations in Length""; ""Ideal Length""; ""The Burnout Paradox""; ""Goal Setting""
""A Collection of Goals""""How Many Main Goals?""; ""Specific Objectives""; ""Bringing It All Together""; ""Chapter 6: Terminology""; ""Importance of Terminology""; ""Definitions""; ""Search Engine""; ""Directory""; ""Portal""; ""Metasearch Engine""; ""Ad Bidding Engine""; ""Answer Engine""; ""Metasite""; ""News Search Engine""; ""Opinion Engine""; ""Site Search Engine""; ""Invisible Web""; ""Other Terminology Distinctions""; ""Final Thoughts on Terminology""; ""Chapter 7: Content: Web Search Features""; ""Search Features""; ""Phrase Searching""; ""Boolean Searching""; ""Truncation""
