I. Theories and histories. Paths to mass consumption : Britain and the USA since 1945 / Frank Mort
Framing advertising : cultural analysis and the incrimination of visual texts / Mica Nava
Consumer culture and the politics of need / Don Slater
The Benetton-Toscanini effect : testing the limits of conventional advertising / Pasi Falk. II. The advertsing industry : transitions, processes and reflexivity. Investments in the imaginary consumer : conjectures regarding power, knowledge and advertising / Celia Lury and Alan Warde
Advertising executives as modern men : masculinity and the UK advertising industry in the 1980s / Sean Nixon
Capital's cultural study : marketing popular ethnography of US Latino culture / Roberta J. Astroff. III. Case studies : campaigns and products. Image politics : negative advertising strategies and the election audience / Stephen Kline
Keeping Mrs Dawson busy : safe sex, gender and pleasure in condom advertising since 1970 / Paul Jobling
Transnational publishing : the case of Elle decoration / Barbara Usherwood
Addressing the public : television, consumption and the family in Austria in the 1950s and 1960s / Monika Bernold and Andrea Ellmeier.
IV. Textual strategies. Resort to nostalgia : mountains, memories and myths of time / Andrew Wernick
Listen to Britain : music, advertising and postmodern culture / Andrew Blake
Advertising and the modulation of narcissism : the case of adultery / Iain MacRury. V. Readers as producers of meaning. Leaky boundaries : intertextuality and young adult experiences of advertising / Stephanie O'Donohoe
Cynicism and ambiguity : British corporate responsibility advertisements and their readers in the 1990s / Kim Christian Schrøder
(Ad)dressing the dyke : lesbian looks and lesbians looking / Reina Lewis and Katrina Rolley. VI. Consumption and identity. "Power dressing" and the construction of the career woman / Joanne Entwistle
Consumption and identity before going to college, 1970-93 / Michael Smee
When the meaning is not a message : a critique of the consumption as communication thesis / Colin Campbell.
