Do I make myself clear?: why writing well matters

I. Tools of the trade

A noble thing

Use and abuse of writing formulas

The sentence clinic

Ten shortcuts to making yourself clear

Please don't feed the zombies, flesh-eaters, and pleonasms

Interlude: Give the Bard a break

II. Finishing the job

Every word counts

Care for meanings

Storytelling: the long and short of it

III. Consequences

Steps were taken: explaining the underwear bomber

Money and words

Buried treasure: it's yours, but words get in the way

Home runs for writers.