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Mass affluence: seven new rules of marketing to today's consumer

Author

Publisher

Harvard Business School Press

Publication Date

c2004

Language

English

Description

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Subjects

Subjects

Affluent consumers
Affluent consumers -- United States
Consumer behavior
Consumer behavior -- United States
Consumers
Consumers -- United States
Consumer satisfaction
Consumer satisfaction -- United States
Marketing
Marketing -- United States
Product management
Product management -- United States

More Details

Contributors

Johnson, Brian,1960

ISBN

9781591391968

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