Preface: Corporations Get Smart / Stephen H. Miller
Introduction: Competitive Intelligence - Lessons from the Trenches / John E. Prescott
Competitive Intelligence at Procter & Gamble / John E. Pepper
Shaping a Corporate Competitive Intelligence Function at IBM / Lynn Behnke and Paul Slayton
CI and KM Convergence: A Case Study at Shell Services International / Bret Breeding
Competitive Intelligence at Lexis-Nexis / Hans Gieskes
CI at Avnet: A Bottom-Line Impact / John H. Hovis
Competitive Intelligence at Xerox / Judith M. Vezmar
NutraSweet Faces Competition: The Critical Role of Competitive Intelligence / Robert Flynn
Competitive Intelligence at Motorola / Robert W. Galvin
Competitive Intelligence in Business Process Engineering: A Study at Digital Equipment Corporation / Larry Kennedy
Understanding the Competition: The CEO's Perspective / Max Downham, J. Norman Allen and Gary Costley / [et al.]
Developing a World-Class CI Program in Telecoms / Stephane Marceau and Kenneth Sawka
Small but Powerful: Six Steps for Conducting Competitive Intelligence Successfully at a Medium-Sized Firm / Amy Berger
Leveraging Information for Action: A Look into the Competitive and Business Intelligence Consortium Benchmarking Study / John E. Prescott, Jan P. Herring and Pegi Panfely
Organizing the Competitive Intelligence Function: A Benchmarking Study / Conway L. Lackman, Kenneth Saban and John M. Lanasa
"TAP-IN" to Strategic and Tactical Intelligence in the Sales and Marketing Functions / Cynthia E. Miree and John E. Prescott
Key Intelligence Topics: A Process to Identify and Define Intelligence Needs / Jan P. Herring
Scenario Analysis and Early Warning Systems at Daimler-Benz Aerospace / Franz Tessun
CTI at Applied Biosystems: Attracting, Monitoring, and Exploiting Technology-Based Opportunities / Tim Budd
Benchmarking the "External Technology Watching" Process: Chevron's Experience / Derek L. Ransley
Past, Present, and Future Directions for Technical Intelligence / Wayne A. Rosenkrans, Jr.
Starting a Competitive Technical Intelligence Function: A Roundtable Discussion / Patrick J. Bryant, John Chu and Jan P. Herring / [et al.]
App. CI-Focused Organizations Referred to in This Book.
