Marketing engineering: computer-assisted marketing analysis and planning

Author

Lilien, Gary L., 1946-

Publisher

Addison-Wesley

Publication Date

c1998

Language

English

Description

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Published Reviews

Subjects

Subjects

Data processing
Decision making
Marketing
Marketing -- Data processing
Marketing -- Decision making -- Data processing
Marketing -- Decision making -- Mathematical models
Mathematical models

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Contributors

Rangaswamy, Arvind

ISBN

032100194
9780321001955
9780321030498
9780321014177

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