The creativity choice: the science of making decisions to turn ideas into action

Introduction

part 1. Choosing creativity: Creativity is a choice ; Creativity takes risk ; Yes, you can

part 2. Making creativity happen: Driven to create : between interest and constraint ; Problem finding : from inspiration to exploration ; Harnessing the power of emotions ; When emotions get in the way ; Overcoming creative blocks

part 3. Creativity in context: With a little help from your friends ; Building creativity work ; All the creativity choices.